March 16, 2021
EditorialsLivestreaming is the latest evolution of online marketing. China is dominating the livestreaming market. Brands in China made over $136 billion in 2020 using livestreaming alone. Imagine the potential that it could bring to your brand. It is a natural continuation from the days of YouTube videos and Instagram posts. A key aspect of livestreaming is the use of influencers and celebrities who can bring their followers and audience to your live stream to tune into your event in real-time.
If the pandemic has taught us anything, it’s that nothing is more important than digital marketing. With stores being shut, everyone has been forced to go online to buy anything from groceries to designer sneakers. The one issue that comes with online shopping is that it takes away the unique customer experience that you get in store.
Livestreaming gives you the best of both worlds. You get the convenience of shopping online with the host taking on the role of sales assistant, while still feeling more like a friend. In 2021, the best way to grow your brand online is through livestreaming. Not convinced yet? We’re sharing five reasons why your business should be livestreaming. Read on to find out more.
With livestream platforms, you have the chance to sell off your products in a large quantity in a short period of time. All it takes for the shoppers is to fill out their payment information, and the products are theirs with a single click. You want your customers to have the option to pick up a few different items throughout the livestream.
You want the payment process to be as streamlined as possible. If the checkout process takes too long, or if options like PayPal aren’t available, your potential buyer might change their mind at the last minute. Jumble allows your customers to buy products while watching your livestream show.
A careful selection of proposed products will bring you much further with emptying out your stock. With the help of discounts and special offers, clients will be more interested in treating themselves during this short possibility. You may decide to offer a free shipping promotion on every order. Free shipping means that your audience are more likely to place multiple orders throughout your livestream because they won’t be worrying about additional shipping costs.
The audience you already have will be intrigued to see who is behind or to represent the brand. The livestream lets them get a better understanding of your products by seeing them in real-time instead of through a photo. They will be able to assess the quality, if it works for them and they’ll be more engaged in the process.
When you choose a popular influencer, your audience will feel like they can trust their advice and opinions. You want your host to optimise the client experience by keeping them engaged throughout your livestream. Invite your audience to leave their thoughts or questions in the comment, for your host to answer throughout the livestream. It’s a good idea to give the influencer some tips and tricks before they go onto their livestream. Most influencers are already familiar with using livestreams and videos to promote products and engage with an audience, but it’s good to give them a refresh.
Along with showing the product, you want to incorporate it into tutorials and give the most useful information and advice possible. Your livestream should recreate the in-store process where the potential customer can ask questions, see the item in detail, and get a better understanding of what comes with their item. This experience is what sets livestreaming apart from normal e-commerce shopping.
By going live, you will broaden and expand awareness of your brand. Instead of seeing normal photos of your products, your audience are able to see it in real-time with a full 360 view.
Livestreaming will help you build a deeper connection with your audience, through communication and seeing a real person behind the products. The way you market your products through social media posts and advertisements gives an insight into who the brand are behind their logo.
By making a stronger impression through the experience of watching the live, your brand and products will be associated with the emotions and sensations they went through. Offering exclusive products or limited edition will create such an appeal and give you some loyal customers. When you think of luxury brands, they’re able to command a high price tag because of the experience that they give to their customers.
Building your brand awareness and credibility will allow you to expand your market impact and bring in a larger demographic of customers.
A brand is more than the product it sells. Your brand image is more than just your logo. It’s the vision and value that makes your brand what it is.
Going live will give you a great opportunity to present and stand for those values. You can show the audience what you put into making the product they are looking at. It does not have to strictly talk about the product itself, you or the host will have time to talk about the industry, trends, give advice and explore whatever gets brought up by the viewers.
Livestreaming allows you to tell your brand’s story and improve its image. Customers want a brand that they can actively engage with across multiple platforms. How often have you become interested in a brand and followed them on all their social media platforms? Customers want brands that are up-to-date, current, and embracing all of the latest marketing styles.
Using livestreaming will show that your brand is current and exciting. Getting ahead of the game and embracing livestreaming early will help you grow your brand image and stand out from the crowd.
By having the ability to interact with your audience, you will understand where there is room to improve. It gives you an insight into what to create next and how to personalize your approach to the likes of your clients. You can get ideas on how to adapt your brand’s strategy. Your strategy is how you present your brand, communication your values, market your products and increase monetisation.
You want to think about how to drive popularity and raise conversion rates. Live feedback is useful because you can improvise and change your approach on the go, rather than after getting a product returned and a review posted. The audience will be lured in by what you offer in terms of products, discounts and possibility to win something, but stay because of the quality you give out.
Since March 2020, most of us tend to shop via online websites instead of visiting malls. As a result of an increase in traffic in this area, the eCommerce industry has grown exponentially. As this deadly disease spread fast, online eCommerce for retailers. According to Digital Commerce 360, the growth in eCommerce sales in 2019 is expected to shoot up by 30%.
A creative approach to breathing life into an activity that is not a mere necessity, but a ‘comfort food’, a little holiday, a merry celebration. Shopping online has never been as exciting, intimate, and personalized. To be able to meet the product by seeing it being put to use by who we trust in more than an online description or shop assistant, whose help we most often avoid. The influencers involved in sales, give the customers an ability to have more faith in the quality and value of a product without seeing or trying it themselves.
Livestream shopping is a new popular trend that allows customers to find out more about their favourite brands, ask questions, and the option to buy items straight from the Livestream. It also offers customers a more engaging experience than simply clicking and loading a virtual shopping cart. Livestream shopping takes advantage of social media's natural interactivity. Comments flash through the screen as audiences tune in.
Live streaming takes less preparation than filming a professional advertisement. Using a phone with a good camera quality will allow you to stream directly from the streaming platform like Jumble. You will need to make sure it’s positioning grabs a good angle that will allow you to move around within it, or put it into a stabilizing tripod/selfie-stick.
Now that you've heard enough about this amazing opportunity for your business, it's time to rethink how you'll ready your audience for the live stream. You'll get a viewer that joins because they saw your video while surfing a website like Jumble, but you do want to spread the news to the right people about this must-attend experience. All of us will see anything we want when browsing through pages and websites and remind ourselves we'll get it later, or we'll throw it in the basket or save it on Instagram. It's critical that the crowd remembers and labels this one-of-a-kind experience with a red glad.
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